Japanese Thermal Straightening, thermal reconditioning, thermal hair straightening - call it what you will, but this technique for straightening hair is all the buzz from Hollywood to New York. Now it's available in downtown Clearwater.

Japanese thermal straightening is a chemical process developed in Japan, which has been available for the last few years here in the states. The process can change thick, wavy or coarse hair to shiny polished locks. The best results are on virgin hair (no previous chemicals; color, perming, or straightening) with the process lasting from six to ten months.